AI and Automation – What’s the Difference?
While ai and automatization are often used interchangeably, they are two very different concepts. While automation is focused on reducing the taxing workload of certain tasks, artificial intelligence is more focused on transforming and optimizing work to maximize outcomes.
The tools differ in the scope of their work and how they perform it. Automation utilizes simple rules to carry out tasks like the transfer of emails into specific files based on certain criteria (or using an excel formula). This is usually done with preprogrammed software and is commonplace for routine business tasks like running test scripts or producing reports.
AI technologies however utilize sophisticated neuro-like pathways to connect data points and learn from them in a manner similar to the way humans do. Think of Boston Dynamics’ robot Spot that absorbs data it gathers from its environment to constantly self-optimize. This is what sets it apart from conventional automation – and the reason why its impact on workplaces is likely to be more disruptive in the future.
In addition to allowing companies to perform their work faster and more precise, AI can also help eliminate human errors. Its ability to recognize patterns, self-optimize and automate mundane tasks allows it to perform the repetitive and tedious tasks that employees are not trained to perform. This allows them to focus on strategic and value-added tasks. This is the reason for the remarkable productivity gains that are seen in multifamily leasing today, with more time being spent on important tasks and better customer experience.
